---
title: Blog - CORSA  | Kristian Curcio
description: Insights for Ambitious Brands
---

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# NOTES FROM THE TRACK.

[![](https://connect.corsagroup.com.au/hubfs/bvodsvodtvc.png)](https://connect.corsagroup.com.au/blog/bvod-svod-or-just-a-tvc-the-format-changed.-why-people-buy-didnt)

[Business](https://connect.corsagroup.com.au/blog/tag/business)

## [BVOD, SVOD or Just a TVC? The Format Changed. Why People Buy Didn't.](https://connect.corsagroup.com.au/blog/bvod-svod-or-just-a-tvc-the-format-changed.-why-people-buy-didnt)

[Read](https://connect.corsagroup.com.au/blog/bvod-svod-or-just-a-tvc-the-format-changed.-why-people-buy-didnt)

[![](https://connect.corsagroup.com.au/hubfs/9bc86d258526107f345e2a001e73138a-1.jpg)](https://connect.corsagroup.com.au/blog/what-happens-after-the-click-matters-most)

[Business](https://connect.corsagroup.com.au/blog/tag/business)

## [What Happens After the Click Matters Most](https://connect.corsagroup.com.au/blog/what-happens-after-the-click-matters-most)

Why cost per lead and customer acquisition costs are shaped by your system not just your ads.

[Read](https://connect.corsagroup.com.au/blog/what-happens-after-the-click-matters-most)

[![](https://connect.corsagroup.com.au/hubfs/fce80cf4b4edfb9a6ab06aa27955e28d.jpg)](https://connect.corsagroup.com.au/blog/ai-is-making-your-ads-cheaper-to-produce-and-more-expensive-to-run)

[Business](https://connect.corsagroup.com.au/blog/tag/business)

## [AI Is Making Your Ads Cheaper to Produce and More Expensive to Run](https://connect.corsagroup.com.au/blog/ai-is-making-your-ads-cheaper-to-produce-and-more-expensive-to-run)

Why AI-generated creative is quietly inflating customer acquisition costs and why most brands don’t ...

[Read](https://connect.corsagroup.com.au/blog/ai-is-making-your-ads-cheaper-to-produce-and-more-expensive-to-run)

[![](https://connect.corsagroup.com.au/hubfs/Corsa%20Mockups%20Phones.png)](https://connect.corsagroup.com.au/blog/metas-andromeda-has-changed-advertising-forever)

[Business](https://connect.corsagroup.com.au/blog/tag/business)

## [Meta’s Andromeda Has Changed Advertising Forever: Here’s What Businesses Must Do Next](https://connect.corsagroup.com.au/blog/metas-andromeda-has-changed-advertising-forever)

[Read](https://connect.corsagroup.com.au/blog/metas-andromeda-has-changed-advertising-forever)

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